The 6th Annual Mid Atlantic Innkeepers Conference
March 10, 11 & 12, 2013


Jim Joseph serves as the President of Cohn & Wolfe North America - an award winning global communications and public relations agency, renowned for its breakthrough creativity and brand marketing. Jim provides strategic oversight, client service and drives new business across all offices in the United States, Mexico and Canada. He has created seamless brand experiences for clients such as Kellogg's, Kraft, Ikea, Cadillac, Tylenol, Johnson & Johnson, Clear & Clean, American Express and Walmart.

Known for his expertise in brand and integrated marketing, his first book - The Experience Effect - delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience. With his newly released second book, The Experience Effect for Small Business, Jim takes that big brand theory and applies it to the backbone of the American economy, small business!

Jim Joseph is a graduate of Cornell University and received his MBA from Columbia University. He is a daily blogger about marketing and teaches two intensive marketing classes at New York University. In his spare time, when not blogging or spending time with his family, you can find Jim running along the Hudson River.

For more information on the Mid Atlantic Innkeepers Trade Show & Conference, click HERE.